Monthly Archives: November 2016

Vietnam Yellowfin Tuna Fishery Improvement Project Industry Meeting

October 24, 2016
Nha Trang, Vietnam

A meeting to review the status of the Vietnam Yellowfin Tuna Fishery Improvement Project (FIP) was convened here for members of the FIP Industry Advisory Group. The meeting was attended by local tuna processors, international FIP Partners including Sea Delight, other importers, distributors and representatives of national and provincial fisheries departments, . The meeting was hosted by WWF Vietnam, WWF Coral Triangle and Vina Tuna.

 1. FIP Progress Review

The meeting got underway with a presentation on the current progress of the FIP against the Work Plan projections. It was noted that the FIP had not made as much overall progress as projected when the Work Plan, and with particular attention to MSC Principle 1 (stock condition), where there remain gaps between stock management in Vietnam and the measures set out by the Western and Central Pacific Fisheries Commission (WCPFC).

pic-1MSC Scoring for the FIP, note the improvements needed in Principle 3 (WWF Coral Triangle)

Presentations were then made by FIP Industry members on progress made on Work Plan tasks. It was reported that onboard logbook awareness training, observer training and preparation for onboard observer trials, including circle hook trials were ongoing.  It was noted that these contributions were important in achieving measured progress on Principle 2 (ecosystems).

Sea Delight Representative Stephen Fisher gave a short presentation on community outreach work with supplier Thinh Hung Co. Limited on improving tuna quality and value returned to local fishing communities. Sea Delight also took the opportunity to announce the completion of an MOU with industry advocate group The Vietnam Tuna Association (VINATUNA) to support Sea Delight on the ongoing FIP work.

2Presentation on improved onboard tuna handling training

2. Report on Proposed Traceability System

 The second segment of the meeting was opened with a presentation on the ongoing work of developing a workable traceability system for FIP tuna products. The key to the proposed system is a “Unique Trace Code” (UTC) to enable to trace and track FIP tuna at any step of production or distribution back to the harvest vessel.

Much work has already been done on this and prototype code has been developed and is undergoing testing. Sea Delight is supporting these efforts.


 Discussion on traceability UTC

3. Review of Financing Models

The meeting was concluded with the presentation of proposed sustainable financing models for the ongoing FIP work. The current financing model is a traditional mix of fees paid by industry FIP members and financial support through NGOs (WWF) and supporting foundations. The problem with this approach is it is not predictable or sustainable from year to year and has resulted in shortfalls of the total budget requirement.

Two new financing models were proposed to the meeting both based on versions of the “penny per pound” system. This means that the FIP costs are passed on to the buyers in the form of a small price premium for FIP fish.

Detailed proposals on financing models will be provided to FIP industry partners for discussion in the near future. Sea Delight will be sure to report on the model adopted by the FIP.


Nha Trang Seafood Processor Supports Local Tuna Fishing Communities

Oct. 17, 2016
Nha Trang, Vietnam

Thinh Hung Co. LTD, a frozen seafood processor based here in Nha Trang, has entered phase 2 of an effort to support local tuna fishing communities. These communities, fishing from handline vessels in Vietnam’s Eastern Sea (Hoang Sa, Truong Sa), have been providing Thinh Hung with fresh, good quality, tuna for years. However, Thinh Hung Vice President, Huynh Dac Tri, saw there was room for improvement in overall catch quality and a way to “pay it back” to the fishers themselves.

1The Director of the Khanh Hoa Province Department of Fisheries opens the meeting

 Mr. Tri and Thinh Hung Co. ownership made a simple offer to tuna vessel owners: We will teach you better onboard handling practice for tuna, provide you the tools to accomplish it, and pay you more for the better quality tuna you harvest. This offer was backed up by the support of key customers like Sea Delight.

In the past many buyers have come forward and offered the tuna fishing communities more money if they would catch better quality fish. But there was always a “catch”; fishermen would have to finance the extra gear and effort to improve quality themselves before seeing any higher price. Thinh Hung took a new approach that vessel owners could understand and accept. All fish are tracked from vessel to factory. Vessel lots with more than 10% air export grade are paid a premium per kilo. The quality records are shared with the vessel owners and each month the 3 top quality vessels from each port receive a bonus. Every 6 months the top 3 quality vessels receive an additional, much larger, bonus.

So far 139 vessels in Binh Dinh Province have been following the program and there are 46 new members here in Khanh Hoa as of this writing.

Sea Delight representative Stephen Fisher attended the training on Oct. 17 in Nha Trang for the Khanh Hoa vessel captains. The training was also supported and hosted by the Khanh Hoa Province Department of Fisheries.

Clear and concise photo presentations and videos were shown to the captains. These showed how properly handle tuna at the time of catch in order to improve quality. Each vessel owner was then presented with a set of the same high-quality stainless steel tools shown in the presentations. All were also entered into the quality/reward program for all upcoming fishing trips.

2The Head of the Khanh Hoa Tuna Fishing association and Thinh Hung Co. Vice President Huynh Dac Tri sign an MOU on the Better Practice program.

The program is already working in Binh Dinh, with a higher percentage of good quality fish being landed and better prices and bonuses going back to the fishing communities. Sea Delight will be sure to report on the progress of the program here in Khanh Hoa as well.



Sea Delight Announces Ambitious Traceability Policy

Miami, Florida – November 2, 2016 – In an effort to continuously improve the quality, integrity, and environmental responsibility of our products, we at Sea Delight are proud to announce our new Traceability Policy.

Sea Delight’s Traceability Policy reflects our commitment to improving traceability and transparency in the supply chains we source from as well as throughout the broader seafood industry, and serves to further strengthen the Sustainable Seafood Policy we adopted last year. The Traceability Policy will apply to all seafood that Sea Delight purchases. “This is such an exciting moment for our company,” says Adriana Sanchez, Sustainability Director at Sea Delight. “We are setting an industry-leading precedent among North American seafood distributors by publically committing to work towards best practices in traceability, address critical issues such as legality and social responsibility, and engage our supply chain partners in collaborative and long-lasting improvements.”

The Traceability Policy encompasses commitments to both traceability and social responsibility, and underscores the importance of improving Sea Delight’s business practices to allow for more robust tracking of product information throughout the supply chains that Sea Delight works with. The Traceability Policy builds off Sea Delight’s previous achievements and ongoing collaboration with World Wildlife Fund to incorporate on-the-ground traceability improvements in fishery improvement projects (FIPs), engaging in multi-stakeholder dialogues to improve traceability in seafood, and educating Sea Delight employees, suppliers, and customers about the importance of sustainability and traceability.

Sea Delight is partnered with FishWise, a non-profit sustainable seafood consultancy based in Santa Cruz, CA. “Sea Delight has proven itself as a leader in sustainable seafood,” states William Wall, Distributor Division Director at FishWise. “Their new Traceability Policy represents a significant step forward for the company and raises the bar for seafood distributors everywhere in terms of progressive seafood traceability commitments.”

Over the next year, Sea Delight plans to:

  • Improve data collection by building upon work underway with our snapper, grouper, tuna, mahi-mahi, and swordfish supply chains;
  • Work to ensure effective implementation of traceability measures in three fishery improvement project (FIP) supply chains that Sea Delight sources from;
  • Encourage collaboration within the seafood industry to promote alignment of traceability systems and solutions;
  • Track important emerging topics in seafood related to traceability, anti-Illegal, Unreported, and Unregulated (IUU) measures, and social responsibility.

Progress on Sea Delight’s traceability and social responsibility commitments can be followed at


About Sea Delight

Sea Delight, LLC was founded in 2006 by Eugenio and Margarita Sanchez, the owners of ADS Seafood, LLC dba Atlantic Fisheries, as an initiative that sought to target the market of high quality frozen and fresh seafood products. Superior products, excellent customer service and our commitment to responsible business practices have grown Sea Delight, LLC, and its sister companies, into market leaders and international conservation specialists in the seafood industry today.


About FishWise

FishWise is a non-profit sustainable seafood consultancy based in Santa Cruz, CA. Uniquely positioned between the seafood industry and marine conservation organizations, FishWise offers a range of services that create trust between seafood vendors and their customers, enabling businesses to sell more sustainable seafood. For more information, please visit